There are many different types of online marketing that you can utilize to help your business grow. Between content marketing, email marketing, pay per click management, search engine optimization, and social media marketing, it can be hard to figure out which type is best for your business. Here is a simple guide to help you do just that.
Company Goals
Before you choose between the different types of online marketing, explore the goals and priorities of your company. Most businesses have the following goals in common.
Brand Awareness-
Brand awareness is making sure that your audience has familiarity and comfort with your brand so that they will visit, engage, and purchase from you. If brand awareness is a top priority for your business, then you want to use an online marketing channel that allows you to display your brand to as many people as possible within a targeted demographic. Social media marketing and content marketing work great for brand awareness.
Solution Awareness-
Sometimes, a consumer is looking for a product or service to fix a problem they’re having, but they don’t know that you provide the answer to their problem. The consumer might not stop and think that you can make things better for them with your product or service. If the primary issue is a lack of traffic due to a lack of awareness, then you need to educate your potential customers about the solutions you offer. Contenting marketing and social media marketing work as vehicles to educate your potential customers.
Traffic-
Traffic has pretty much always been one of the most sought-after ways to increase sales. With higher-quality traffic, the result is usually more leads and sales, so it meaks sense that most businesses see this as a priority. Both PPC and SEO may be the best types of online marketing channels for you to focus on. Plus, SEO leads have a 14.6% close rate while outbound leads (like direct email or print advertising) have a 1.7% close rate.
Sales-
Finally, sales might be a top priority for you. If that’s the case, then you will want a combination of traffic, email marketing, and conversion rate optimization. For sales, combining different types of online marketing channels is your best bet.
If you’re thinking about growing your business and need help with online marketing, we’ve got you covered. Give us a call today so we can get you started on the marketing channel you need to make your business successful!
