Here’s Why Online Marketing is So Critical These Days
The Internet is a powerful force and a tool that businesses have eagerly taken advantage of. Almost every company has a website, is active on social media, and utilize blogs [...]
Mobile Marketing Mistakes You’re Probably Making (And How to Fix Them)
More and more, mobile devices are influencing the way companies perform search engine marketing. Each year, internet users conduct more and Google searches using smartphones. In response, Google is [...]
SEO vs. SEM: What’s the Difference?
The world of digital marketing can seem stuffed with confusing terminologies. To make matters worse, innovators create new technology and marketing techniques every day, ushering new terms and definitions [...]
How to Choose Between the Many Types of Online Marketing For Your Business
There are many different types of online marketing that you can utilize to help your business grow. Between content marketing, email marketing, pay per click management, search engine optimization, and [...]
5 Types of Online Marketing You Should Be Using For Your Small Business
Online marketing really involves any kind of marketing that takes place on the internet. There are many different kinds, but they aren't all equally successful. Here are five types [...]
A Brief Glossary of 12 Essential SEO Terms
You get the general idea of search engine optimization, but all that complicated Internet jargon makes your head spin. You’re not alone. Whether you’re new to SEO or just need [...]
SEO Writers, Avoid These 3 Content Marketing Mistakes
By now you know how important search engine optimization (SEO) can be in creating a successful marketing campaign. You’ve seen the statistics: SEO leads have a 14.6% close rate, [...]
Counterpoint: Definitely Ignore Voice Search in SEO Campaigns
In digital marketing circles, voice search has been a major topic of discussion since at least 2015. This June, Search Engine Journal has published two separate articles underlining the [...]
Search Engine Optimization — What is it, and How Can It Help Your Business?
If you're a casual Internet user, you may not have heard of search engine optimization. In actuality, it's mainly designed to be a behind-the-scenes sort of thing anyway, so [...]
