You completed the first step of your digital marketing strategy — you built a website. Congrats! But what next? Your website isn’t going to promote itself. In fact, without hard work and dedication on your part, your website may never be seen by anyone. After all, the Internet is a great, big world with over 1 billion websites competing for attention. In this article, we will explore a few effective ways to promote your new site, including social media marketing and search engine optimization.
Three Ways to Promote a New Website
Establish a social media presence
Social networks and blogs currently reach eight out of 10 Internet users in the U.S., accounting for 23% of the total time spent online. That means that social media is an excellent avenue for small businesses to build a growing customer base organically, without spending a fortune on traditional advertising. The trick is to create brand new social media accounts specifically for your business. Gain followers and promote your website in a professional manner while tailoring your posts to appeal to your target audience. Know which platforms your ideal customers are using and start there.
Create a blog
Your business should have a well-designed, well-written blog with content that engages potential customers. Create share-worthy content that is relevant to your field or industry and share your blog posts via social media. Include a share button with each blog post to encourage your readers to “like” and share your content on their own social media pages. Make sure that each blog post links back to your website in order to direct readers there. This is also a good SEO practice, which brings us to our next tip.
Optimize for search engines
A whole 93% of online experiences begin with a search engine. Sites like Google and Bing are key to making your website visible to the online community. That means that before your website can be found by the public, it needs to be visible to those search engines. That’s where SEO comes in. SEO is a long and complex process that requires the use of keywords on your website to establish an authority ranking by Google. For more information, consult an experienced search engine optimization firm.
Don’t let your website get lost in the big black hole that is the Internet. Begin promoting your website by following the tips listed above and hire a digital marketing company to give you that jump start you need to get your business off the ground.