Digital Marketing Blog Las Vegas

Digital Marketing Blog Las Vegas2018-04-12T22:57:16+00:00
201, 2019

SEO vs. SEM: What’s the Difference?

January 2nd, 2019|

The world of digital marketing can seem stuffed with confusing terminologies. To make matters worse, innovators create new technology and marketing techniques every day, ushering new terms and definitions into the industry. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) aren't exactly new concepts, but to newcomers, they can be confusing, especially because SEO and SEM are often used interchangeably. But what do they mean? What Do SEM and SEO Mean? Search Engine Marketing is a general, umbrella term for any practice designed to increase a site's visibility on search engines. Some tactics might include pay per click (PPC) advertising, local listings, or search engine optimization. Search Engine Optimization, in comparison, refers to a subset of search engine marketing. Search engine optimization in the process of increasing the number of visitors to a particular website by making that site appears as high as possible on the organic [...]

2412, 2018

3 New PPC Trends to Watch For in 2019

December 24th, 2018|

Anyone in the digital marketing industry knows that the landscape of search engine optimization and pay per click advertising is constantly changing. Google frequently remodels algorithms to hone in on the results users are searching for. In 2018, Google and many other online giants implemented much-needed privacy updates that transformed data harvesting. As the new year approaches, these and other changes will continue to influence how businesses use the internet to market their products. Whether you’re an agency that specializes in SEO, or a small business looking to increase your company’s online visibility, here are three pay per click management changes and trends to watch for in 2019: 1. Shift In Focus: Away from Keywords and Towards Audiences Last year, Google rebranded its advertising interface from AdWords to the new, reimagined Google Ads. This change reflects a transformation in the paradigm of Google advertisements, with a reduced focus on [...]

111, 2018

Three Red Flags Your PPC Strategy Needs a Makeover

November 1st, 2018|

Do you know if your pay per click advertising campaign is going well? Do you suspect that your account structure is not helping your business achieve its marketing goals? Whether your company is just getting started in the PPC world or is a seasoned veteran in the Google Adwords arena, chances are, your PPC strategies could use an update. While almost any PPC campaign has a little room for improvement, in some cases, urgent action is needed to fix major problems. If you notice any of the following warning signs, it might be time to overhaul your PPC strategy or else risk losing money and customers: Red Flag #1: Your Quality Scores are Low Across the Board Your quality score is essentially a one-to-ten scale Google uses to estimate the quality of your keywords, ads, and landing pages. A low quality score here or there is not unusual, and [...]

2709, 2018

How to Choose Between the Many Types of Online Marketing For Your Business

September 27th, 2018|

There are many different types of online marketing that you can utilize to help your business grow. Between content marketing, email marketing, pay per click management, search engine optimization, and social media marketing, it can be hard to figure out which type is best for your business. Here is a simple guide to help you do just that. Company Goals Before you choose between the different types of online marketing, you have to explore the goals and priorities of your company. Most businesses have the following goals in common. Brand Awareness- Brand awareness is making sure that your audience has familiarity and comfort with your brand so that they will visit, engage, and purchase from you. If brand awareness is a top priority for your business, then you want to use an online marketing channel that allows you to display your brand to as many people as possible within [...]

3008, 2018

PPC 101: The Basics of Pay Per Click Management that Every Business Owner Should Understand

August 30th, 2018|

PPC stands for pay per click. It's a form of digital marketing that many businesses use to help grow their revenue as well as their customer base. It offers many benefits to those who use it. So, what is PPC? Here are just some of the basics you need to know if you own a business. What is PPC? PPC is an online advertising method where advertisers can displays ads for their companies on search engines, like Google, when users search for specific keywords. Every time a user clicks on the PPC ad displayed on Google, the owner of the advertisement gets charged by Google. That's why it's called pay per click. Because keywords are so important in this type of paid search, pay per click management is sometimes referred to as keyword management or keyword advertising. How does it work? In order to show up alongside the [...]

208, 2018

5 Types of Online Marketing You Should Be Using For Your Small Business

August 2nd, 2018|

Online marketing really involves any kind of marketing that takes place on the internet. There are many different kinds, but they aren't all equally successful. Here are five types of online marketing you should be using to grow your small business. Search engine optimization Search engine optimization, or SEO, is a method of getting traffic to your website based on organic search results. Basically, you have to optimize your website so that it shows up on search engines when people type in certain keywords. This means you need to figure out what keywords your audience would use to find you on Google and use them strategically on your website. Pay per click Pay per click, or PPC, allows businesses to get their links on the first page of Google, but for a price. You as the business owners have to pay every time someone clicks on your link [...]

1007, 2018

4 Ways Small Businesses Can Benefit From Pay Per Click Advertising

July 10th, 2018|

Pay per click (PPC) is a great marketing tool that you can use to promote your small business. This strategy allows you to run ads, and then you pay for them depending on how many people click on them. PPC works well and almost instantly, making it a great way for small companies to grow their business. Here are just some of the ways small businesses can benefit from pay per click campaigns. It's measurable One of the best things about a pay per click campaign is that you can easily measure the results. Using conversation metrics and reporting tools, you can easily see how well your campaign is performing. Because everything is measurable, you can reach a maximum return on investment because you can analyze if what you're spending if creating a profit or a loss. It's compatible with other marketing channels While pay per click campaigns [...]

106, 2018

4 Reasons Your Social Media Marketing Might Not Be Working

June 1st, 2018|

Social media marketing seems easy, but it's much more complex than many people imagine. Here are some reasons your social media marketing might not be working. You're only using social media marketing It's no secret that social media is very popular, and it's a great form of marketing. With that being said, it shouldn't be your only form of marketing. When it comes to internet marketing, the more you combine forces, the better your results will be. You should use pay per click (PPC) campaigns, search engine optimization (SEO) strategies, and email marketing together to connect the dots. Your posts are all very similar While it's true that having uniformity of when you post is a good thing, you should have a variety of content you're posting on your social media pages. You want to have a healthy mixture of text, video, images, sharing others' posts, and sharing your own posts. You don't [...]

305, 2018

4 Social Media Marketing Myths Debunked

May 3rd, 2018|

Virtually everyone is on some form of social media. That makes it a great platform to utilize for your business's marketing. Before you dive right into social media marketing strategies, here are some commonly believed myths that are absolutely not true. It's Only Facebook It's true that Facebook virtually dominates the social media numbers game, but it's not the only social media network to consider when planning your social media marketing strategies. Other networks like Twitter, Instagram, Pinterest, and LinkedIn all have their own unique advantages that a social media marketer must take advantage of in order to be diverse and successful. It's Free While signing up for a social media account is indeed free, organic Facebook posts reach less than 3% of users. It takes a lot of time to create your content, optimize searches, and publish to multiple platforms. And as they say, time is money. Your [...]

1604, 2018

4 Things Every Business Owner Needs to Know About Search Engine Optimization

April 16th, 2018|

We live in a digital world, and if you own a business, you probably rely a lot on internet traffic. One of the best ways to improve that internet traffic is through search engine optimization. Search engine optimization (SEO) is a tool used in internet marketing to help generate traffic and put your website up higher in search engine results. SEO leads have a 14.6% close rate, while outbound leads like direct mail or print ads only have a 1.7% close rate. It's safe to say that SEO is important to understand and use if you want to be successful. Content is key Having high quality content on your site can make a huge difference when it comes to search engine rankings. Recently, Google released an update that more or less penalizes low quality content. So now, more than ever, it's crucial to have content that is readable and [...]

1403, 2018

3 Effective Social Media Marketing Tips

March 14th, 2018|

Marketing is an essential tool for any business to be successful. And thanks to the internet, businesses no longer have to rely on paper or print ads to do their marketing. Thus, digital marketing was born. There are literally billions of websites and platforms for a business owner to take advantage of when they start marketing. It is smart, however, to consider the new mobile trend. Roughly 50% of paid search clicks take place on mobile devices. What else are users using on their mobile devices? Social media. According to Forbes, 78% of the United States uses social media. Using social media for marketing can be tricky as it is a delicate balance to uphold. Here are three social media marketing tips to that actually work. Listen to Your Customers Social media offers an amazing communication platform for customers to tell you what they want. They are much more likely [...]

702, 2018

Be Aware Of These 3 Misconceptions About Online Marketing

February 7th, 2018|

Digital marketing is continuously growing and changing. Because of this, it's important that business owners understand what's right and what's wrong when it comes to marketing strategies. Unfortunately, falling victim to some common misconceptions about online marketing can lead a company down the wrong path. So to help you have a more successful online presence, we're going to debunk a few common myths about digital marketing. All website traffic is good traffic Website traffic is important to know who your marketing efforts are reaching. However, it's important to ensure your website is getting the right kind of traffic. When thinking about website traffic, remember the purpose of digital marketing: to attract targeted traffic. Unfortunately, without the right people, you could get thousands of people visiting your site and not make one sale. But by understanding who your target audience is and how you can reach them, you can attract [...]

901, 2018

Anatomy Of An Effective Sponsored Facebook Post

January 9th, 2018|

With so many social media platforms available, it may seem surprising that Facebook has continuously reigned supreme. According to Pew Research Center, 70% of U.S. Facebook users log on to the platform every day. That means that 70% of your user base may also be on the platform regularly. This is why it pays to run sponsored Facebook ads. But how can you actually make these ads effective? The key is to make a strategy to craft every post. About 74% of brand marketers saw an increase in web traffic after spending just six hours per week on social media, and much of this time is spent creating this content. When tackling this online marketing strategy yourself, be sure to include the following elements into your sponsored posts. A Target Audience Facebook allows you to narrow down your post audience, and this is one of the most important elements [...]

1412, 2017

Back to the Basics: Types of Online Marketing Strategies

December 14th, 2017|

Online marketing is a commonly used method of boosting a business's online presence. And in today's society, it's crucial that a company has a strong online presence. In order to increase their digital marketing success, companies are experimenting with multiple types of online marketing strategies. In case you're not familiar with many types of online marketing available to you, let's take a look at some of the most successful online marketing strategies. Search engine optimization: SEO is used to enhance the rankings of a site in organic search results on sites like Google or Bing. This can be beneficial because the higher a page ranks, the easier it is for potential customers to find and visit. However, it's important to understand how search engines work because it is possible to do more harm than good with SEO tactics. Pay per click: PPC is one of the quickest ways to drive targeted [...]