Digital Marketing Blog Las Vegas

Digital Marketing Blog Las Vegas2018-04-12T22:57:16+00:00
509, 2017

These PPC Mistakes May Be Harming Your Digital Marketing Strategy

September 5th, 2017|

Pay per click marketing is a rising digital marketing technique, but it can be tricky to get right. When your ad pops up on the top of the search results, you want it to be well crafted enough so that a potential customer clicks on it. Unfortunately, many businesses make small mistakes that let their pay per click management slip. The following are just some of the most common errors that your business might be making with your PPC marketing. You are skipping geo-targeting keywords Remember that Google allows marketers to target PPC ads by state, so you should be targeting these search terms when applicable. While this is especially true for local businesses, national businesses can target multiple geo-locations to reach a wider audience. You are forgetting mobile searches Studies show that mobile devices make up 52% of paid search clicks. So, by forgetting mobile users, you could [...]

2507, 2017

Web Design Mistakes That Lower Your Web Traffic (And How To Fix Them Today)

July 25th, 2017|

From your social media profiles to your SEO strategy, digital marketing is at the hub of your small business's success. But your marketing strategy rides on one key element: Your website. As you craft your marketing techniques, you are likely watching your website analytics quite closely. And sometimes, these analytics are not showing what you expect. You might notice that users are clicking away from your site more than you would like. Why? Your website design might be at fault. The next time you are going over your digital strategy, take the time to revisit your web design and look for these sneaky mistakes. Changing them could get you the traffic boost you've been looking for. Slow Load Times: Most users will click away from a page after just a few seconds, so be wary of this mistake. If any of your pages are loading slowly, cut down in [...]

2706, 2017

How To Use Snapchat For Your Business Marketing

June 27th, 2017|

Have you been hesitating taking advantage of that little ghost icon? For longtime small business owners, Snapchat might not be the first social media marketing solution that comes to mind. But since its launch in 2013, this platform has become much more than a glorified selfie database. It is now a great tool for businesses of all sizes to interact with their customers and supplement their other SEO strategies. If you are just getting started with Snapchat, follow these tips to take full advantage of the platform. Provide Behind The Scenes Looks: Show your snapchat followers the inside of your business. Capture short interviews with staff members, film snaps of the production process, and take them on tours to engage your followers fully. Take Advantage Of Ads: Much like other social platforms, Snapchat allows users to place ads. Since social sites now reach eight out of ten internet users [...]

206, 2017

The Instagram Features That Every Small Business Should Use

June 2nd, 2017|

When optimizing your small business's social media accounts, simply posting on the page is not enough. Every platform has interesting and useful features for businesses, but Instagram has particular potential at the moment. This platform is full of features and trends that various demographics are using. To take your social media marketing to the next level, take advantage of these Instagram features. Stories: Instagram stories may have been seen as a glorified version of Snapchat, but there are hidden details that are great for brand outreach. Stories have fun filters and graphics to keep your content fresh. You also have the ability to live stream a story, bringing users to an interesting event or behind the scenes demonstration. You can also add links to your website and related accounts in the story, expanding your reach. Business Page Options: Instagram recently added an option to make your profile a business [...]

305, 2017

5 Social Media Trends That Actually Work

May 3rd, 2017|

When it comes to social media trends, there are certainly some gimmicks worth ignoring. 2017 seems to be challenging that idea, turning out high-quality trends that actually show results. If your business is looking to improve your internet marketing, give these features a try to boost customer attraction, interaction, and retention. Instagram Stories: This feature is more than just a glorified Snapchat. Instagram stories actually have useful hidden features that you can use to interact with customers. You can embed links into the story that users will simply "swipe up" to reveal, for example. Stories are a fresh, fun, customizable way to supplement social sharing, promote content, and show company culture. Sponsored Content: Purchasing sponsored posts on Facebook, Twitter, and Instagram are an affordable way to push your content out to thousands of people. You can choose different reaches depending on your business goals. Live Videos: These videos can [...]

303, 2017

3 Tips For Better Blogger Outreach

March 3rd, 2017|

Our digital world may present new challenges for marketers, but there are also all sorts of new and exciting opportunities to get your brand noticed. And if you want to make a name for yourself, getting involved on social media is a must. Those posts on Facebook, Instagram, and Twitter can pack a big punch: social media sites and blogs reach eight out of 10 internet users in the U.S., which makes these tools extremely valuable. One group that has extensive knowledge of the social media marketing game? Bloggers. And because there are all sorts of blogs out there -- fashion, lifestyle, food, travel, and tech to name a few -- there's no shortage of potential collaborators for your digital marketing campaigns. Working with bloggers gives you the opportunity to expand your reach and make a huge impact. But if you want to improve your overall visibility, web traffic, [...]

902, 2017

A Few of the Biggest Benefits That Come with Online Marketing

February 9th, 2017|

Whether you like it or not, we're living in a highly digital age. New technology is being developed every day, and the Internet is a big part of that. If you want your business to succeed in the digital age, it's important that you learn about the importance of online marketing. Above all else, having a strong online presence is absolutely essential to running a successful business. However, it's not something you can throw together and call done. Your website is simply the first part of your digital marketing journey. Still not convinced online marketing is the solution? Here are just a few of the many benefits it has to offer. Customer Relationships If you invest in your online presence, your relationship with customers will improve. Not only does it provide a convenient portal for information, it means you're open 24/7. If a customer has a question and your [...]

3012, 2016

A Beginner’s Guide to Promoting a New Website

December 30th, 2016|

You completed the first step of your digital marketing strategy -- you built a website. Congrats! But what next? Your website isn’t going to promote itself. In fact, without hard work and dedication on your part, your website may never be seen by anyone. After all, the Internet is a great, big world with over 1 billion websites competing for attention. In this article, we will explore a few effective ways to promote your new site, including social media marketing and search engine optimization. Three Ways to Promote a New Website Establish a social media presence Social networks and blogs currently reach eight out of 10 Internet users in the U.S., accounting for 23% of the total time spent online. That means that social media is an excellent avenue for small businesses to build a growing customer base organically, without spending a fortune on traditional advertising. The trick is [...]

712, 2016

A Brief Glossary of 12 Essential SEO Terms

December 7th, 2016|

You get the general idea of search engine optimization, but all that complicated Internet jargon makes your head spin. You’re not alone. Whether you’re new to SEO or just need some clarification, this brief glossary of terms may be able to help you out: Above the fold: This term is traditionally used in reference to the top portion of a newspaper; however, on the Internet, it describes the content on a website that is viewable before scrolling to see more. AdWords: This is Google’s advertising service, which enables businesses to display brief advertising copy that they pay for per click. ALT text or attribute: This is a description of an image that you insert into your site’s HTML. Search engines cannot identify the subject of an image, so this tells them what is in the picture. Anchor text: This is the actual text a user clicks on to follow [...]

2211, 2016

5 Major Social Media Marketing Mistakes to Avoid

November 22nd, 2016|

Social media connects people and businesses in ways we never could have imagined just a few decades ago. It has changed the way we do business and build brands. That is why so many companies are relying on social media marketing to grow their customer base. Many people, however, don’t fully understand how to take advantage of online platforms like Facebook and Twitter. Without proper expertise and guidance, they make major marketing mistakes like the following: Failing to make a long-term plan Don’t be one of those businesses that get all excited over their shiny new Facebook page, posts incessantly for two months, and then leaves it to collect dust and unanswered comments from disappointed customers. If you’re going to start a social media marketing campaign, have a long-term plan. Embrace social media as part of your company’s daily work towards building a bigger, stronger client base. Automating everything [...]

2309, 2016

3 Tips for Consistent Social Media Traffic

September 23rd, 2016|

There’s no doubt that social media is a major source of traffic for bloggers and businesses alike. Through social networks like Facebook, Twitter, and Instagram, you can reach a massive number of current and prospective consumers with the click of a button. One challenge of social media marketing, however, is how inconsistent the traffic can be. One day you may attract thousands of viewers and the next day you may encounter an inexplicable drought. For this reason, many business owners and bloggers dismiss social media as a waste of time, focusing their efforts on other internet marketing initiatives like SEO and PPC advertising. While these other strategies are essential, it is also beneficial to maximize your social media presence. Research shows that 74% of marketers see an increase in website traffic after investing only six hours per week in social media efforts. The key is knowing how to improve [...]

909, 2016

3 Digital Marketing Strategies that are Essential for Business

September 9th, 2016|

Advertising is one of the most adapt industries in the world. There are always changes, new inventions, and new ideas within the advertising industry, it's often difficult to keep up with. Nowadays, digital marketing is just as important as the product and service our businesses actually offer. If your company does not have a high quality online presence and strategic digital marketing plan, it's going to be nearly impossible to compete with those that do. Here are a few digital marketing strategies that businesses should take advantage of if they want to improve their brand, grow their companies, and earn more revenue. Pay Per Click Pay per click is a form of search engine optimization that can give you a serious step up from your competition if done correctly. In pay per click advertising, your company's advertisement will be placed on a search engine results page (SERP), and every [...]

1008, 2016

SEO Writers, Avoid These 3 Content Marketing Mistakes

August 10th, 2016|

By now you know how important search engine optimization (SEO) can be in creating a successful marketing campaign. You’ve seen the statistics: SEO leads have a 14.6% close rate, while direct mail and print advertising only have a close rate of 1.7%. Yes, SEO is a powerful tool. But what do you think of when you hear the term “search engine optimization”? Keywords? Backlinks? It’s all about mastering the algorithm, right? Wrong. While these things are essential for search optimization to work, the technical aspects of SEO represent just one side of the coin. If your SEO technique does not utilize good content marketing, you will not get the results you are hoping for. How Do You Know Content Marketing Actually Works? Content marketing is a strategic approach that focuses on creating valuable, relevant, and high-quality content to attract a target audience and increase a website’s online visibility. When [...]

2406, 2016

Counterpoint: Definitely Ignore Voice Search in SEO Campaigns

June 24th, 2016|

In digital marketing circles, voice search has been a major topic of discussion since at least 2015. This June, Search Engine Journal has published two separate articles underlining the growing importance of voice search, telling digital marketing professionals "Don't Ignore Voice Search in Your SEO." The short version of the argument goes like this: as more and more searchers use voice search tools like Siri and Allo, long tail keywords are taking on new significance in SEO campaigns. Already, mobile users account for 52% of all paid search clicks, and voice search is taking on new importance in both mobile marketing and local search engine optimization ("Siri, find me a pizza shop that delivers near me"). Yet there's an important caveat here: You should definitely ignore voice search in your local SEO marketing campaigns. How Important Is Voice Search in 2016, Really? There's no doubt that Google is investing [...]