Digital Marketing Blog Las Vegas

Digital Marketing Blog Las Vegas2018-04-12T22:57:16+00:00
901, 2018

Anatomy Of An Effective Sponsored Facebook Post

January 9th, 2018|

With so many social media platforms available, it may seem surprising that Facebook has continuously reigned supreme. According to Pew Research Center, 70% of U.S. Facebook users log on to the platform every day. That means that 70% of your user base may also be on the platform regularly. This is why it pays to run sponsored Facebook ads. But how can you actually make these ads effective? The key is to make a strategy to craft every post. About 74% of brand marketers saw an increase in web traffic after spending just six hours per week on social media, and much of this time is spent creating this content. When tackling this online marketing strategy yourself, be sure to include the following elements into your sponsored posts. A Target Audience Facebook allows you to narrow down your post audience, and this is one of the most important elements [...]

1412, 2017

Back to the Basics: Types of Online Marketing Strategies

December 14th, 2017|

Online marketing is a commonly used method of boosting a business's online presence. And in today's society, it's crucial that a company has a strong online presence. In order to increase their digital marketing success, companies are experimenting with multiple types of online marketing strategies. In case you're not familiar with many types of online marketing available to you, let's take a look at some of the most successful online marketing strategies. Search engine optimization: SEO is used to enhance the rankings of a site in organic search results on sites like Google or Bing. This can be beneficial because the higher a page ranks, the easier it is for potential customers to find and visit. However, it's important to understand how search engines work because it is possible to do more harm than good with SEO tactics. Pay per click: PPC is one of the quickest ways to drive targeted [...]

311, 2017

Is Your Small Business Making These 5 Facebook Marketing Mistakes?

November 3rd, 2017|

With so much social media innovation taking place, it can be easy to forget steadfast marketing tools. For your small business, Facebook might be one of these tools. Social media sites and blogs now reach eight out of 10 internet users, and this accounts for 23% of time spent online. Of course, Facebook is a significant part of this, but are you using it well? If you are making any of these mistakes, your Facebook marketing strategy could use a boost. By working with a digital marketing agency and really investing time on all of your social accounts, you can create a more effective marketing strategy overall. Your page is not complete Facebook pages offer many customized options, allowing you to give potential customers thorough information about your business. But by skipping some of these fields, you are sacrificing a professional image. You're not investing in ads Facebook's sponsored [...]

210, 2017

Does Generational Digital Marketing Still Matter?

October 2nd, 2017|

With people of all ages using the internet and social media, it may be tempting to streamline your digital marketing strategy. However, while all generations are using these platforms, it does not mean that they are behaving the same way. This is why generational marketing remains relevant even after all age groups have entered the digital age.By understanding how each generation behaves and uses the internet, you can better target your marketing campaigns. If executed well, you can target the right demographic and boost your sales. This guide will help you curate your social content accordingly.Baby BoomersWhile this generation was once seen as the least tech savvy age group, they are actually widely active on social media. Many baby boomers are especially active on Facebook, so be sure to take advantage of Facebook ads. As far as your blog and other content go, boomers tend to enjoy useful, high quality content. [...]

509, 2017

These PPC Mistakes May Be Harming Your Digital Marketing Strategy

September 5th, 2017|

Pay per click marketing is a rising digital marketing technique, but it can be tricky to get right. When your ad pops up on the top of the search results, you want it to be well crafted enough so that a potential customer clicks on it. Unfortunately, many businesses make small mistakes that let their pay per click management slip. The following are just some of the most common errors that your business might be making with your PPC marketing. You are skipping geo-targeting keywords Remember that Google allows marketers to target PPC ads by state, so you should be targeting these search terms when applicable. While this is especially true for local businesses, national businesses can target multiple geo-locations to reach a wider audience. You are forgetting mobile searches Studies show that mobile devices make up 52% of paid search clicks. So, by forgetting mobile users, you could [...]

2507, 2017

Web Design Mistakes That Lower Your Web Traffic (And How To Fix Them Today)

July 25th, 2017|

From your social media profiles to your SEO strategy, digital marketing is at the hub of your small business's success. But your marketing strategy rides on one key element: Your website. As you craft your marketing techniques, you are likely watching your website analytics quite closely. And sometimes, these analytics are not showing what you expect. You might notice that users are clicking away from your site more than you would like. Why? Your website design might be at fault. The next time you are going over your digital strategy, take the time to revisit your web design and look for these sneaky mistakes. Changing them could get you the traffic boost you've been looking for. Slow Load Times: Most users will click away from a page after just a few seconds, so be wary of this mistake. If any of your pages are loading slowly, cut down in [...]

2706, 2017

How To Use Snapchat For Your Business Marketing

June 27th, 2017|

Have you been hesitating taking advantage of that little ghost icon? For longtime small business owners, Snapchat might not be the first social media marketing solution that comes to mind. But since its launch in 2013, this platform has become much more than a glorified selfie database. It is now a great tool for businesses of all sizes to interact with their customers and supplement their other SEO strategies. If you are just getting started with Snapchat, follow these tips to take full advantage of the platform. Provide Behind The Scenes Looks: Show your snapchat followers the inside of your business. Capture short interviews with staff members, film snaps of the production process, and take them on tours to engage your followers fully. Take Advantage Of Ads: Much like other social platforms, Snapchat allows users to place ads. Since social sites now reach eight out of ten internet users [...]

206, 2017

The Instagram Features That Every Small Business Should Use

June 2nd, 2017|

When optimizing your small business's social media accounts, simply posting on the page is not enough. Every platform has interesting and useful features for businesses, but Instagram has particular potential at the moment. This platform is full of features and trends that various demographics are using. To take your social media marketing to the next level, take advantage of these Instagram features. Stories: Instagram stories may have been seen as a glorified version of Snapchat, but there are hidden details that are great for brand outreach. Stories have fun filters and graphics to keep your content fresh. You also have the ability to live stream a story, bringing users to an interesting event or behind the scenes demonstration. You can also add links to your website and related accounts in the story, expanding your reach. Business Page Options: Instagram recently added an option to make your profile a business [...]

305, 2017

5 Social Media Trends That Actually Work

May 3rd, 2017|

When it comes to social media trends, there are certainly some gimmicks worth ignoring. 2017 seems to be challenging that idea, turning out high-quality trends that actually show results. If your business is looking to improve your internet marketing, give these features a try to boost customer attraction, interaction, and retention. Instagram Stories: This feature is more than just a glorified Snapchat. Instagram stories actually have useful hidden features that you can use to interact with customers. You can embed links into the story that users will simply "swipe up" to reveal, for example. Stories are a fresh, fun, customizable way to supplement social sharing, promote content, and show company culture. Sponsored Content: Purchasing sponsored posts on Facebook, Twitter, and Instagram are an affordable way to push your content out to thousands of people. You can choose different reaches depending on your business goals. Live Videos: These videos can [...]

303, 2017

3 Tips For Better Blogger Outreach

March 3rd, 2017|

Our digital world may present new challenges for marketers, but there are also all sorts of new and exciting opportunities to get your brand noticed. And if you want to make a name for yourself, getting involved on social media is a must. Those posts on Facebook, Instagram, and Twitter can pack a big punch: social media sites and blogs reach eight out of 10 internet users in the U.S., which makes these tools extremely valuable. One group that has extensive knowledge of the social media marketing game? Bloggers. And because there are all sorts of blogs out there -- fashion, lifestyle, food, travel, and tech to name a few -- there's no shortage of potential collaborators for your digital marketing campaigns. Working with bloggers gives you the opportunity to expand your reach and make a huge impact. But if you want to improve your overall visibility, web traffic, [...]

902, 2017

A Few of the Biggest Benefits That Come with Online Marketing

February 9th, 2017|

Whether you like it or not, we're living in a highly digital age. New technology is being developed every day, and the Internet is a big part of that. If you want your business to succeed in the digital age, it's important that you learn about the importance of online marketing. Above all else, having a strong online presence is absolutely essential to running a successful business. However, it's not something you can throw together and call done. Your website is simply the first part of your digital marketing journey. Still not convinced online marketing is the solution? Here are just a few of the many benefits it has to offer. Customer Relationships If you invest in your online presence, your relationship with customers will improve. Not only does it provide a convenient portal for information, it means you're open 24/7. If a customer has a question and your [...]

3012, 2016

A Beginner’s Guide to Promoting a New Website

December 30th, 2016|

You completed the first step of your digital marketing strategy -- you built a website. Congrats! But what next? Your website isn’t going to promote itself. In fact, without hard work and dedication on your part, your website may never be seen by anyone. After all, the Internet is a great, big world with over 1 billion websites competing for attention. In this article, we will explore a few effective ways to promote your new site, including social media marketing and search engine optimization. Three Ways to Promote a New Website Establish a social media presence Social networks and blogs currently reach eight out of 10 Internet users in the U.S., accounting for 23% of the total time spent online. That means that social media is an excellent avenue for small businesses to build a growing customer base organically, without spending a fortune on traditional advertising. The trick is [...]

712, 2016

A Brief Glossary of 12 Essential SEO Terms

December 7th, 2016|

You get the general idea of search engine optimization, but all that complicated Internet jargon makes your head spin. You’re not alone. Whether you’re new to SEO or just need some clarification, this brief glossary of terms may be able to help you out: Above the fold: This term is traditionally used in reference to the top portion of a newspaper; however, on the Internet, it describes the content on a website that is viewable before scrolling to see more. AdWords: This is Google’s advertising service, which enables businesses to display brief advertising copy that they pay for per click. ALT text or attribute: This is a description of an image that you insert into your site’s HTML. Search engines cannot identify the subject of an image, so this tells them what is in the picture. Anchor text: This is the actual text a user clicks on to follow [...]

2211, 2016

5 Major Social Media Marketing Mistakes to Avoid

November 22nd, 2016|

Social media connects people and businesses in ways we never could have imagined just a few decades ago. It has changed the way we do business and build brands. That is why so many companies are relying on social media marketing to grow their customer base. Many people, however, don’t fully understand how to take advantage of online platforms like Facebook and Twitter. Without proper expertise and guidance, they make major marketing mistakes like the following: Failing to make a long-term plan Don’t be one of those businesses that get all excited over their shiny new Facebook page, posts incessantly for two months, and then leaves it to collect dust and unanswered comments from disappointed customers. If you’re going to start a social media marketing campaign, have a long-term plan. Embrace social media as part of your company’s daily work towards building a bigger, stronger client base. Automating everything [...]