Social Media Ads vs Google Ads: Which Is Best for Your Brand?
In a growing technological world, social media ads and Google ads account for 50% of ad money in the U.S. No matter where you click, digital ads follow you. The feud between [...]
Digital Marketing Goals: What Are You Marketing For?
Picture this. You wake one morning to find your online sales have gone through the roof. Your staff is jumping with joy, and your business account is filling up with [...]
Do Those Annoying LinkedIn Messages Actually Work?
LinkedIn has long claimed that InMail messages’ response rate is three times higher than that of cold email pitches. What can you do to take advantage of this marketing method? LinkedIn marketing [...]
What Is the AIDA Formula and Is My Company Supposed to Drink It?
Did you know that customers will ignore around 70% to 80% of the results they see on a sponsored search result? If you own a business or are in marketing, [...]
What Is A/B Testing For Landing Pages?
Even the most talented UX designers, web developers, and content creators cannot make a perfect website on their first effort. Creating the perfect website or landing page takes effort and [...]
Know Your Customer’s Needs Before They Do: 3 Research Tools
How would your marketing change if you could know your customers thoughts? Have you ever jumped into a marketing campaign convinced that it would work, but didn’t put any [...]
What Commonly Used Internet Term Do We Owe To Monty Python?
This year marks the 50th Anniversary of the absurdly brilliant sketches and movies from Monty Python. For this celebration, I encourage anyone reading this to brush up on your silly [...]
4 Steps To Quickly Fill Your Social Media Content Calendar
Anyone who has managed multiple social media accounts knows how time-consuming creating engaging social media content week after week can be. In the beginning, it’s a lot of fun [...]
Do You Meet Your Industry’s Digital Marketing Standards?
Use this free digital marketing report to find out. When using digital marketing to advertise your business online you are competing for screen time. This [...]
Website Redesign: Organized & Orderly
It had been several years since Kirsten Ranger of Organized & Orderly had updated her website and software. Since 48% of people cited a website’s [...]