Automotive Repair Digital Marketing Case Study

Duncan’s Automotive

Our relationship with Duncan’s Automotive started back in 2002 when print ruled the world and advertising your local business meant several thousand dollars a month in yellow page advertising.  Fast forward to today, and although they are still using the logo that we designed for them, one year of results with our online marketing strategy has looked like this:

  • Over 476 inquiries through their SEO strategy with phone & lead tracking.
  • Over 1200 inquiries through their PPC strategy with phone & lead tracking.
  • 330 keywords on Google.
  • TOP TEN for 20 keywords.
  • 75% decrease in Cost Per Acquisition. (CPA)
  • 9.25% Click Through Rate (CTR)

Overview

Duncan’s Automotive’s customers come from a 5 mile radius of their 3 shops in the greater Sacramento area.  With this in mind, we weighed their digital strategy heavily on local online marketing through PPC, SEO, Local Listings Plus and a Social Media Marketing strategy that engages their local community.  Duncan’s uses a CRM that is specific to the automotive repair industry, but also sends out email marketing campaigns for special promotions.  They also utilize Social Media Contest to spike their online engagement in social media channels.

Marketing Magnitude dashboard
Example of a social media contest prize

Services Used

SEO Campaign

PPC

Social Media Marketing

Online Contests

Local Listings and Online Reviews

Email Marketing

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