Our main goals with the Maloof money cup were to create an engaged following, promote yearly events and broadcast main events. To do so, we created an online community for fans on the website, built an aggressive social media marketing campaign that made use of standard content, videos, and contests and maintained a SEO strategy that used link-building, press releases and extended web engagement. During events, we utilized targeted PPC campaigns and hosted live streaming events world-wide on both YouTube and MaloofMoneyCup.com. Through the years, the Maloof Money Cup held 9 sold out events with little advertising other than what was online. Live streams of their events averaged over 35,000 concurrent views and over 1 million views in playback. Their social following is well over 120k.