Should You Make Your Own Changes To Your Digital Marketing?

Ask Yourself these questions to decide.

In the ever-evolving landscape of digital marketing, the temptation to take a DIY approach can be strong, especially for small business owners and entrepreneurs. But before you jump into making your own changes, it’s crucial to understand the complexities of various digital marketing components. 

If you’re not trained in graphics, coding, SEO, or paid ad strategy, you might find yourself facing more challenges than anticipated. Here are some questions to help you decide whether to outsource your digital marketing needs or take the plunge on your own.

1. Do You Know the Maximum Number of Fonts to Include in a Design?

Typography is a subtle art that can significantly impact the user experience and brand perception. Professional designers understand the psychology of fonts and how to pair them effectively. If you’re not familiar with these principles, your marketing materials might not resonate with your audience or convey the intended message.

2. Do You Understand What an H Tag Is and How to Code It?

H tags are crucial in web design and SEO. They structure your content, making it easier for readers to navigate and for search engines to understand the hierarchy and relevance of your information. If you’re not comfortable with HTML or understanding the nuances of SEO, you might not be optimizing your content effectively, potentially affecting your site’s visibility and ranking.

3. Have You Taken Any Certification Tests to Prove You Can Manage a Google Paid Ad Program?

Paid advertising, especially on platforms like Google, requires a deep understanding of bidding strategies, keyword research, and analytics. Certifications aren’t just about having a badge; they represent a comprehensive understanding of these platforms and strategies. Without this knowledge, you might be inefficiently spending your budget without maximizing ROI.

4. Do You Know the AIDA Formula?

AIDA stands for Attention, Interest, Desire, and Action. It’s a cornerstone of copywriting and advertising that outlines the journey you need to take your potential customers on. If you’re not familiar with crafting messages or strategies that guide customers through these stages, you might be missing out on conversions and sales.

5. Can You Identify and Segment Your Target Audience Effectively?

Understanding your target audience is critical. Do you know how to analyze demographics, interests, and behaviors to create targeted campaigns? Can you use this data to segment your audience for personalized marketing efforts? If not, you might miss reaching the right people with your message.

6. Are You Familiar With Conversion Rate Optimization Techniques?

Do you know how to design a landing page that converts or write a call-to-action that gets clicks? Conversion Rate Optimization (CRO) is vital for making the most of your traffic. Without knowledge of these techniques, you may not be effectively turning visitors into customers.

7. Do You Understand the Principles of Mobile Optimization?

With the increasing use of smartphones for internet access, your website and ads must be mobile-friendly. Are you aware of how to create responsive designs or how page load times affect user experience and SEO on mobile devices?

8. Can You Analyze Data and Adjust Strategies Accordingly?

Digital marketing is driven by data. Do you know how to use analytics tools to monitor performance and interpret data? Understanding what metrics to look at and how to use this information is crucial for optimizing your digital marketing strategies.

9. Do You Know How to Protect Your Website from Security Threats?

With the rise in cyber threats, basic knowledge of website security is essential. Are you aware of how to secure your website from hackers, and do you understand the importance of regular updates and backups?

10. Are You Updated With the Latest Trends and Algorithms in Digital Marketing?

The digital landscape is continually evolving, with regular updates to search engine algorithms and social media trends. Do you have the time and resources to stay updated and adapt your strategies accordingly, or would this take you away from other critical business tasks?

Answering these questions can help you determine whether you’re ready to make your own changes or if seeking professional help would be more beneficial for your digital marketing efforts. Consider the complexity of these tasks and your level of expertise in each area before deciding to DIY or outsource.

Conclusion

Digital marketing is a multifaceted domain requiring specific skills and knowledge. While it’s admirable to take a hands-on approach, the lack of expertise in areas like graphic design, coding, SEO, and paid ad strategy can lead to inefficient strategies and wasted resources. 

By asking yourself these questions, you can gauge your readiness to handle digital marketing tasks. If you find gaps in your knowledge or skills, consider outsourcing to professionals. 

This doesn’t mean giving up control; it means partnering with experts to enhance your digital presence while you focus on what you do best – running your business.

If you are looking for digital marketing experts to help you with your business, contact Marketing Magnitude today at 702-482-8529