Social media marketing seems easy, but it’s much more complex than many people imagine. Here are some reasons your social media marketing might not be working.
You’re only using social media marketing
It’s no secret that social media is very popular, and it’s a great form of marketing. With that being said, it shouldn’t be your only form of marketing. When it comes to internet marketing, the more you combine forces, the better your results will be. You should use pay per click (PPC) campaigns, search engine optimization (SEO) strategies, and email marketing together to connect the dots.
Your posts are all very similar
While it’s true that having uniformity of when you post is a good thing, you should have a variety of content you’re posting on your social media pages. You want to have a healthy mixture of text, video, images, sharing others’ posts, and sharing your own posts. You don’t want your audience to get bored because you’re always posting the same kind of content.
You’re not engaging with your audience
As its name suggests, social media is very social. It gives you a chance to connect and interact with your audience. This means you can have conversations and build relationships with your audience instead of just blasting them with advertisements. Your audience will be able to get to know you and what you’re about, and this makes it easier for them to get behind your brand. People are more and more concerned about the background of a business, so letting your customers in and engaging with them is essential.
You don’t understand the data
When you take on any kind of marketing, you want to have metrics that you can measure to make sure your marketing is working. The same goes for social media. You have to be able to measure, analyze, and react to the data that your social media is creating. This allows you to make adjustments so you can be successful. If you don’t know what the data is or what to do with it, your social media marketing is almost pointless.
Approximately 74% of brand marketers saw an increase in traffic on their website after investing in only six hours of social media a week.¹ So, social media marketing does work, but you have to use it correctly. Make sure you’re being personal, you post a variety of content, you understand the data, and you partner social media with other forms of marketing. Give us a call today so we can help you get your social media off the ground.