Picture this. You wake one morning to find your online sales have gone through the roof. Your staff is jumping with joy, and your business account is filling up with some hard-earned cash.

If that sounds like a dream come true, you have come to the right place because we can help turn this dream into a reality.

Before you discover our secrets, you should know there’s plenty of competition online. There could be up to 24 million e-commerce stores alone. But less than one million make over 1,000 USD annually, and that’s not up to par with their vast digital marketing goals.

Keep reading to learn why setting digital marketing goals is the key to online success.

Why Define Your Goals in Digital Marketing?

Defining your goals helps create a clear path to accomplishing your targets.

Every digital marketing campaign has a different intended result. So you must select the attributes relevant to your goals. Otherwise, you’re wasting your time and won’t be able to determine if your campaign is a success.

Start with Research

Every project, campaign, or start-up must begin with research. It’s a simple yet effective tip that many forget.

Research your potential customer and your biggest competitors. Find out what others like and dislike about other brands. You’ll learn how to surpass your competitors and begin the journey to reaching your goals.

How Do You Create SMART Goals for Digital Marketing?

There are many strategies for businesses trying to reach their goals. But SMART goals are the most popular and arguably most effective marketing goals of 2022.

What are SMART goals?

Find out below.


A generalized goal doesn’t give effective results and can be hard to measure if it’s a success. A definite target with a specific meaning is needed for optimum results.

An example is increasing online football jersey sales by over 15%.


To find out if your effort and hard work paid off, you need to be able to track your results.

Growing brand awareness by gaining 100 new followers on Twitter is a measurable goal.


Setting the bar high is great, but you must be able to achieve it. If it’s impossible to reach your target, what’s the point in putting in so much effort?

An achievable goal is giving yourself enough time to develop your SEO skills in an online class. You can’t finish them overnight.


You may have researched your competitors. But your goals should be relevant to your business. No matter your targets, it should take your business up a level.

Designing your website to make it mobile-friendly is relevant to your business. It’s relevant since 55% of online users use their phone as a primary device.


Give yourself a deadline. It helps motivate your team, and it’s a proven way to achieve better results.

A way to incorporate time into your goals is by giving yourself four weeks to take a course. And optimize your website’s SEO.

What Digital Marketing Goals Can You Achieve?

Defining your digital marketing goals is the key to online success. There are many ways to achieve your goals, but below are the most popular.

Increase Your Traffic

SEO is the key to being found online. Research keywords and adjust them so you can be found more with organic searches.

Increase Your Revenues

Increasing revenues is the most popular goal in the business world. Adding CTA’s with links to specific products is a great way to increase sales.

Increase Brand Awareness

Sales might be steady, and you have a loyal following. But sometimes, you must put your name all over town to increase brand awareness.

Facebook and Instagram allow you to run brand awareness campaigns. This is key, as you can post ads to your target audience using their age, location, gender, and interests.

Start Defining Your Digital Marketing Goals

Now, you should know the importance of defining your digital marketing goals. No matter how big or small your business, you need goals to grow and succeed in the busy online world.

So clear your schedule and start planning the end goal for your upcoming campaign!

If you have any enquiries about growing in the online world, contact us today and we’ll be happy to help!