With so many social media platforms available, it may seem surprising that Facebook has continuously reigned supreme. According to Pew Research Center, 70% of U.S. Facebook users log on to the platform every day. That means that 70% of your user base may also be on the platform regularly. This is why it pays to run sponsored Facebook ads.
But how can you actually make these ads effective?
The key is to make a strategy to craft every post. About 74% of brand marketers saw an increase in web traffic after spending just six hours per week on social media, and much of this time is spent creating this content. When tackling this online marketing strategy yourself, be sure to include the following elements into your sponsored posts.
A Target Audience
Facebook allows you to narrow down your post audience, and this is one of the most important elements of the post. When crafting your post, you can select:
- Location
- Gender
- Age
- Interests
- Behaviors
- Connections to your brand
By taking these selections seriously and narrowing down your target user profile, you can reach the users that can become potential clients.
A Clear Purpose
Consider whether you want people to visit your website, like your page, or contact you. Facebook allows you to state a purpose for the post, and the ad system will place a different button on your ad depending on this selection. As with most digital marketing strategies, each piece of content might have a different purpose.
A Captivating Image
A sponsored post should have your best possible image on it, since it needs to be extra interesting. By choosing a clear, interesting photo that captures your brand, you can communicate a message to potential clients and encourage them to click your page or website.
Strong Ad Copy
Just as you would carefully edit a blog post, take the time to edit this ad copy. You want it to be snappy, since you have limited space. Choose strong words and promote any deals in this space.
A Call To Action
Your clients should know what do do when they see this post. Words like “shop now,” “contact us,” and other action phrases are essential to provide a clear next step.
By crafting a quality social media marketing strategy, you can boost the rest of your online marketing. And if this works well, you can earn and retain more customers. Keep your brand at the center and try different types of ads until you find what works.
