marketingDigital marketing is continuously growing and changing. Because of this, it’s important that business owners understand what’s right and what’s wrong when it comes to marketing strategies. Unfortunately, falling victim to some common misconceptions about online marketing can lead a company down the wrong path. So to help you have a more successful online presence, we’re going to debunk a few common myths about digital marketing.

All website traffic is good traffic

Website traffic is important to know who your marketing efforts are reaching. However, it’s important to ensure your website is getting the right kind of traffic. When thinking about website traffic, remember the purpose of digital marketing: to attract targeted traffic. Unfortunately, without the right people, you could get thousands of people visiting your site and not make one sale. But by understanding who your target audience is and how you can reach them, you can attract the right traffic.

Digital marketing is “one size fits all”

Looking to other companies for inspiration and ideas to implement into your own content marketing strategy is a great starting point. However, it’s important to remember that what works for one company might not work for yours. This is because each company has a different audience and value proposition. With these different business elements come different website and content elements. So while you can look to other companies for ideas, you have to fine-tune them to fit your specific needs and goals.

Social media can replace a company website

While it is true that social media sites and blogs reach eight out of 10 internet users in the U.S., accounting for 23% of the total time users spend online, that doesn’t mean company websites shouldn’t be used. Social media marketing can be a great tool, but only when used in hand with a strong company website. Your company website should be the focus of your marketing strategy. Your website is where customers come to learn more about the company and purchase your product or service. If your website is neglected, it could lead to losing business. So while social media marketing strategies should be part of your overall marketing plan, they shouldn’t be the sole focus.

Digital marketing is key to successfully reaching your target audience and attracting potential customers. By understanding the truth behind these common misconceptions, you can be better prepared to grow your business’ online presence.