Online marketing really involves any kind of marketing that takes place on the internet. There are many different kinds, but they aren’t all equally successful. Here are five types of online marketing you should be using to grow your small business.
Search engine optimization
Search engine optimization, or SEO, is a method of getting traffic to your website based on organic search results. Basically, you have to optimize your website so that it shows up on search engines when people type in certain keywords. This means you need to figure out what keywords your audience would use to find you on Google and use them strategically on your website.
Pay per click
Pay per click, or PPC, allows businesses to get their links on the first page of Google, but for a price. You as the business owners have to pay every time someone clicks on your link when they find it on Google. It’s a great way to get your audience to find you when they are searching for the services you provide.
Email marketing takes place when you try to reach your audience with direct emails. All you have to do is send emails to your subscribers so you can nurture the relationship you have by providing value and trust through email updates. Over time, your subscribers can be converted into customers.
Social media marketing
You can use social media platforms like Twitter, Facebook, and LinkedIn to share information and engage with your followers who are already active in the community you are targeting. Social media is really all about conversations that increase awareness of your products and brand.
Finally, content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Ultimately, you want to drive profitable customer action. Content marketing is an ongoing process that focuses on communicating with the customers without always selling. Content marketing can generate three times as many leads as traditional outbound marketing, but it costs 62% less.
There you have it, the five types of online marketing you can use to help your small business grow. For more information on these types of online marketing, contact us today!