When optimizing your small business’s social media accounts, simply posting on the page is not enough. Every platform has interesting and useful features for businesses, but Instagram has particular potential at the moment. This platform is full of features and trends that various demographics are using. To take your social media marketing to the next level, take advantage of these Instagram features.
Stories
Instagram stories may have been seen as a glorified version of Snapchat, but there are hidden details that are great for brand outreach. Stories have fun filters and graphics to keep your content fresh. You also have the ability to live stream a story, bringing users to an interesting event or behind the scenes demonstration. You can also add links to your website and related accounts in the story,
expanding your reach.
Business Page Options
Instagram recently added an option to make your profile a business account by linking it with your Facebook page. When using this option ,
buttons to email you, visit your website, or locate your business will be available at the top of your profile. This makes it easier for customers to get in touch once they find your page.
Sponsored Posts
These ad options allow you to pay a certain amount of money to reach a certain number of users. If you decide to use this feature, your post will appear as a sponsored post on user profiles. The higher reach you select, the higher chance you have of gaining more followers.
Geotags
If your business has a retail location or office, make sure that you have a geotag. This will allow users to tag your business when they post photos or stories from there. If you do not have a retail location, be sure to tag the city where you are located. People may come across your content when browsing the user photos associated with that geotag.
Post Analytics
Using analytics is one of the most important rules of social media marketing. With Instagram’s set of analytics, you can track the reach of every post. Then you can decide which types of content are working best.
Social media is now a crucial part of SEO and online marketing. Industry data shows that 74% of brand marketers saw a boost in website traffic after investing just six hours per week to their social media profiles. By carefully choosing your content and taking advantage of all possible features, you can make your social media marketing as effective as possible.
