Last year, Americans spent over $9 billion on Cyber Monday. If you sell online, you need to be prepared for the day well in advance if you want to reap the rewards.
If you want your Cyber Monday marketing to be effective, you need to use a wide array of different techniques. In this guide, we’re going to take a look at how you can draw customers and their wallets to your site for the big day.
Ready to get started preparing for one of the biggest days in the commercial calendar? Then keep reading!
1. Be Active on Social Media
One of the most important things to do in the run-up to Cyber Monday is build hype. One of the best ways to do that is to be proactive on social media.
Your social media marketing game needs to be next-level. Focus on customer engagement by asking what they want out of Cyber Monday, tease new deals, and post plenty of content.
You can also utilize your posts to get backlinks to your site, improving your SEO. As you get people visiting your site, it’s time to move on to the next step.
2. Capturing Visitor Details
As you start building engagement and getting more people onto your site, you need to start capturing their contact details. Offer a newsletter that keeps them up to date with the latest Cyber Monday news. Offer your customers exclusive deals if they opt-in to your emails.
When you’ve got the customer’s emails, you can start working email marketing magic.
Engage and build hype via email: as the day gets closer, start offering more and more details of sales that you’ve got planned.
3. Countdown to the Big Day
You should create a countdown to Cyber Monday and feature it on your site, your social media, and email marketing. This countdown helps you ensure that Cyber Monday is never far from the minds of your customers.
4. Ensure Your Product Pages Are in Good Shape
Cyber Monday marketing is vital but if your product pages are weak, customers won’t be able to find what they want. If they can’t find what they want, they won’t buy from you.
Before Cyber Monday, make sure that you’ve optimized your product pages with great photos, a good layout, and fantastic descriptions. You should also ensure that the product listings feature solid keywords.
5. Take a Look At Your Site
Is your site fast enough to cope with the demands of your customers? If your site is slow now, it will only get slower when there are many customers browsing it.
This might be the right time to invest in dedicated servers or better bandwidth. You should also make sure that your site will be able to cope with the increased traffic that comes with Cyber Monday. The last thing you want to happen is for your site to go down during the sales.
It’s Time to Get Your Cyber Monday Marketing in Order
You need to start working on your Cyber Monday marketing now. Take the time to put together a great campaign that draws on multiple channels!
We’re here to help you: our experts can help with SEO, pay-per-click advertising, social media marketing, and more. For more information, take a look around our site or get in touch!