Is it worth paying money to advertise on Bing? While Google dominates the search engine market, getting 92 percent of traffic, many people still use Bing around the world. Investing in pay-per-click advertising on Bing can certainly work for your business under the right circumstances.
In this guide, we’re going to take a look at PPC on Bing and why you might want to consider using it as part of your digital marketing strategy.
Who uses Bing? How much do paid ads on Bing cost? Answers to these questions and more are waiting for you: read on to find out more!
1. Bing Tends to Attract Older Users
When considering advertising on Bing, it’s crucial to know who you’d be marketing your business to. This search engine tends to attract older users according to market research.
The typical Bing user is over 35, often between the ages of 55 and 64. They’re also often parents. When picturing the average Bing user, think of someone a little older, perhaps with adult children of their own.
It’s easy to see why. People of this generation are often not as tech-savvy as younger cohorts.
This means they probably won’t install another browser and will use Microsoft Edge or even Internet Explorer. As the default search engine on these browsers is Bing, that’s what they’ll use.
This brings us to one advantage of marketing on Bing: you’ll often be marketing to people with a little more money. Older people tend to be in more powerful positions and have more assets.
2. Bing Is Great for Certain Industries
Due to the demographics of Bing, certain industries can benefit more from advertising on Bing than others. For instance, the healthcare, senior care, and childcare industries can all find fruitful marketing ground on Bing.
If your company specializes in gifts, Bing could also prove a great place to market, especially around the holiday season.
3. It Tends to Cost Less to Advertise on Bing
While the cost per click will vary depending on the keywords that you’re targeting, advertising on Bing tends to cost less than advertising on Google. If you target your ads well, you may still be able to get a whole lot of clicks!
This means that you could pay less for more clicks on Bing than you would on Google. Thanks to Bing’s great ad targeting tools, you can be very specific about who you want to target too.
For instance, you can choose the OS of mobile devices that you want to target. You can target certain demographics at the campaign level and ad group level too, which means that you have very granular control over your ads.
PPC On Bing Could Be a Great Choice
Is it worth paying money to advertise on Bing? Depending on your industry and who you want to target, it definitely could be! For more information about how Bing’s PPC could help you, why not take a look around our site?
For more information about PPC and how we can help you, get in contact with us!