search engine optimizationWe live in a digital world, and if you own a business, you probably rely a lot on internet traffic. One of the best ways to improve that internet traffic is through search engine optimization. Search engine optimization (SEO) is a tool used in internet marketing to help generate traffic and put your website up higher in search engine results. SEO leads have a 14.6% close rate, while outbound leads like direct mail or print ads only have a 1.7% close rate. It’s safe to say that SEO is important to understand and use if you want to be successful.

Content is key

Having high quality content on your site can make a huge difference when it comes to search engine rankings. Recently, Google released an update that more or less penalizes low quality content. So now, more than ever, it’s crucial to have content that is readable and relevant to the products and services on your site. New content should also be added regularly.

Who’s got the link?

When it comes to SEO and online marketing, links are crucial. Link building is a fundamental part of search engine optimization. The only thing is, you have to give links to get links. This means you should be linking to high quality sites in your own content in exchange for your own links to be placed on other high quality sites.

Lack of speed can hurt you

It is well known that web users are not a fan of slow websites. Google knows this, and sites typically won’t rank as well if they don’t have the proper speed. For this reason, you want to make sure all the pages on your website load quickly and without issue.

Change is the only constant

Google is making algorithm changes so often that change is the norm when it comes to SEO. So this means that you’re going to have to keep a steady eye on Google and the changes it makes so you can stay ahead of the curve.

Understanding search engine optimization is key so you can be successful in online advertisement. Make sure you do your research to stay on the ball. You can also hire professionals to help you manage SEO for your company.