Is blogging still a valuable small business marketing tool in 2022? The short answer is yes! In the last two years, 68% of marketers found blogging more effective than before.
A significant benefit of small business blogging is that it can help improve your SEO. Regular blog content makes your site more likely to rank higher in search engine results. That means more website visitors, and potential customers, for your small business.
This article will explore the key benefits of small business blogging. Keep reading to see how important blogging is in 2024.
Is Small Business Blogging Still Relevant?
Blogging helps establish yourself as an expert in your field. Suppose you consistently provide valuable content that helps your readers solve problems. In that case, they will begin to see you as a trusted resource.
That can lead to more traffic and conversions from your blog over time.
If you’re thinking about starting a business blog, you may wonder about the benefits of blogging for business. After all, blogging takes time and effort. It can be challenging to create blog content ideas for business, much less write an article. So it’s essential to make sure it’s worth your while.
Here are some of the top benefits of blogging for business:
- Increased traffic to your website
- Higher search engine rankings
- More opportunities to convert leads into customers
- Improved thought leadership and industry expertise
- Better relationships with customers, prospects, and other industry professionals
- Increased brand awareness and (potentially) improved brand reputation
- More leads and sales
Blogs have a high return on investment. They drive traffic to your website and help you generate more leads and sales. Small businesses that blog get 126% more lead growth than small businesses that don’t.
Rank Your Page on Google
You’ll see an uptick in your website’s organic traffic when you regularly publish helpful and keyword-rich blog posts. That’s because you’re helping Google understand your website’s content.
Google loves when you provide value to searchers looking for answers to their questions. Whenever you create a new blog post, you create a new web page for Google to index. That means your website will appear more often in search results, leading to more traffic.
Each blog post is an opportunity to include relevant keywords that will help your website rank higher for those terms. If your blog post answers a specific question, it can rank higher than the rest of the site for that particular keyword.
How to Start a Blog For Your Business
The bottom line is that small business blogging is still a valuable marketing tool that can help you achieve your business goals. It’s worth it just for the improved search engine results alone!
But every business is different. It takes time to see results from your efforts. If you’re patient and consistent, you will see the pay-off in traffic, leads, and sales.
The good news is that we can make it easier than ever.
We’ll help you choose small business blogging topics that resonate with your target audience. And we’ll post your blog articles on your website for you.
You focus on running your small business. We’ll handle the blogging! Get started ranking higher on search engines today with a free consultation!