Does Generational Digital Marketing Still Matter?
With people of all ages using the internet and social media, it may be tempting to streamline your digital marketing strategy. However, while all generations are using these platforms, [...]
These PPC Mistakes May Be Harming Your Digital Marketing Strategy
Pay per click marketing is a rising digital marketing technique, but it can be tricky to get right. When your ad pops up on the top of the search [...]
Web Design Mistakes That Lower Your Web Traffic (And How To Fix Them Today)
From your social media profiles to your SEO strategy, digital marketing is at the hub of your small business's success. But your marketing strategy rides on one key element: [...]
How To Use Snapchat For Your Business Marketing
Have you been hesitating taking advantage of that little ghost icon? For longtime small business owners, Snapchat might not be the first social media marketing solution that comes to mind. [...]
The Instagram Features That Every Small Business Should Use
When optimizing your small business's social media accounts, simply posting on the page is not enough. Every platform has interesting and useful features for businesses, but Instagram has particular [...]
5 Social Media Trends That Actually Work
When it comes to social media trends, there are certainly some gimmicks worth ignoring. This year seems to be challenging that idea, turning out high-quality trends that actually show results. [...]
3 Tips For Better Blogger Outreach
Our digital world may present new challenges for marketers, but there are also all sorts of new and exciting opportunities to get your brand noticed. And if you want to [...]
A Few of the Biggest Benefits That Come with Online Marketing
Whether you like it or not, we're living in a highly digital age. New technology is being developed every day, and the Internet is a big part of that. If [...]
A Beginner’s Guide to Promoting a New Website
You completed the first step of your digital marketing strategy -- you built a website. Congrats! But what next? Your website isn’t going to promote itself. In fact, without [...]
A Brief Glossary of 12 Essential SEO Terms
You get the general idea of search engine optimization, but all that complicated Internet jargon makes your head spin. You’re not alone. Whether you’re new to SEO or just need [...]